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IPL accumulated more viewers than ICC T20 World Cup: TAM Media Research

Following the recent culmination of IPL2 and with the ICC T20 World Cup just round the corner, TAM Media Research undertook a study to compare the performance and deliveries of both these popular cricket properties. The study indicates that IPL has managed more eyeballs than T20 World Cup, with numbers coming in from markets other [...]

Delhi HC restrains channels from using IPL cheergirl footage

The Delhi High Court restrained private television news channels ‘Aaj Tak’ and ‘Headlines Today’ from telecasting entertainment footage like cheer girls in action during the IPL matches starting on Saturday in South Africa.
The court in an interim order allowed the two channels to telecast three-and-a-half minute of deferred live visuals of a match but restrained [...]

mig33 launches mobile fan clubs for IPL

US-based mobile community firm mig33 has partnered with five teams, including Kings XI Punjab, Chennai Super Kings and Delhi Daredevils to form mobile fan clubs for each of them to cash in on the IPL fever.
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Watson, Symonds, Lee all Aussies missing from IPL

With last year’s player of the tournament absent due to national commitments, and two others who’re among the highest-paid stars also missing, Australia’s contingent at the start of the second IPL season will be more notable for who’s not playing than those who make the trip to South Africa
There’ll still be retired spin bowling great [...]

Cameras roll as IPL blasts off

The hype and hyperbole will end at Newlands in Cape Town on Saturday when the mass cast of players for “IPL II: Out of Africa” get down to cricket and try to provide the watching world with episodes of blockbuster physical – and not celluloid – entertainment.
Singing, dancing and beauty pageants will never be far [...]

Wanderers in doubt for hosting IPL matches

Wanderers hosting the Indian Premier League (IPL) matches, including the second semifinal and the final, is still in doubt as the organisers and the local cricket association have not been able to resolve the issue of VIP suites at the Johannesburg stadium.
Cricket South Africa (CSA) has reportedly even threatened not to use Wanderers, the [...]

IPL confident of success in South Africa

The enthusiastic public response for the Indian Premier League (IPL) parade has convinced the league’s chairman that the tournament’s move to South Africa has already been a success.
The second edition of the world’s biggest Twenty20 tournament was moved out of India last month due to security concerns and logical issues surrounding the general elections currently [...]

Always had RSA in Mind to host IPL Says Modi

Lalit Modi informed media personnel including the Cricket360 team in a cricket news presentation that South Africa was always in his mind to host the IPL and that there were several reasons for this. He took the opportunity to give thanks to South Africans for their support and hospitality and the IPL/IMG team for smoothing [...]

South Africa goes crazy for Indian cricket

South Africa is pulling out all the stops as it prepares to host cricket’s Indian Premier League in Cape Town.
Given that the IPL’s opening ceremony is just four days before the South African national elections, it is no wonder that cricket and political posters are vying for the top spot in outdoor advertising.
Along [...]

IPL introduces ‘time outs’ to boost advertising

Compulsory ‘time-outs’ are to be introduced into the Indian Premier League, which starts on Saturday in South Africa, in an attempt to squeeze in more television advertising.
The breaks – each lasting seven-and-a-half minutes – will have to be taken after 10 overs. The IPL are planning to market the added time as an innovative by [...]